Fixed-CPA Media Management (FCMM) for Gambling & Betting
PredictADV is a media-buying performance agency built to remove the main uncertainty in highly competitive gambling & betting marketing: unstable cost of acquiring an active player. You allocate advertising budget – we manage it under a fixed target CPA per active player.
Our credo is predictability (Predict) and advantage (ADV). You pay for mediated performance – for the player, not for clicks and impressions.
Case Studies: FCMM in Action
We don't just promise results. We guarantee them based on deep expertise and precise metrics.
Challenge: Unstable CPA and chaotic unit economics prevented scaling.
Challenge: Launching in a high-CPM market with zero tolerance for budget overspend.
Disadvantages of Classic Agency & Pure CPA Models
PredictADV was created to eliminate the main risks: the unstable CPA from the agency model and the traffic quality issues from CPA networks.
Media buying agencies working for a % of the budget or a fixed fee shift all risk to the client:
Affiliate networks and partners working on a pure CPA model face issues with manageability and quality:
Senior performance team behind PredictADV
We focus on gambling & betting products and build acquisition systems that can be scaled without chaos in CPA and unit economics.
PredictADV in one paragraph
We are a team of senior media buyers and performance marketers with more than 15 years of experience in gambling & betting and adjacent verticals.
We went from classic media buying and managing large international budgets to running our own ad network (since 2010) and now to the Fixed-CPA Media Management (FCMM) model.
The gambling market is peculiar, and privacy is a priority for both our clients and our team. We don't publish photos of our employees to avoid unnecessary attention and maintain operational security. However, we are well-known in the industry, have been operating for 15+ years, and we are always happy to meet you in person at conferences or private meetings to shake hands and discuss business.
Ready to acquire players at a fixed price?
Leave your contacts and we’ll come back with a Fixed-CPA proposal for your GEOs, products and target metrics.
First we talk numbers, assumptions and realistic ranges of volume – no hard sales.